Oliver Anthony has parlayed the viral success of his No. 1 hit, “Rich Men North of Richmond,” into an appearance at Louisville, Kentucky’s Louder Than Life festival later this month. The country singer will play a pair of sets on September 21st and September 22nd at Kroger Big Bourbon Bar, with set times to be revealed on the show days.
Anthony’s addition to the festival’s roster further diversifies this year’s installment from its roots in hard rock and metal, with non-heavy acts like Weezer joining the likes of Foo Fighters, Green Day, Tool, Pantera, and Queens of the Stone Age. Other notable performers include Avenged Sevenfold, Turnstile, Limp Bizkit, Rancid, and many more.
It all goes down at the Highland Festival Grounds at Kentucky Exposition Center from September 21st through 24th. See the full lineup here, and grab your tickets here.
“Rich Men” went viral after being propped up by many conservative talking heads for its negative depiction of welfare recipients. In response, Billy Bragg released a pro-union anthem inspired by the track called “Rich Men Earning North of a Million” which speaks to “working folk” of all kinds.
Just days after “Rich Men” topped the Billboard Hot 100, it was used as the opening talking point during the first Republican presidential debate, prompting Anthony to clarify in a YouTube video that “those people” on stage were the rich men he was actually singing about. The artist added that it was “aggravating seeing people on conservative news try to identify with me, like I’m one of them.”